About Us

Creative Thinking, Inc. was founded in Lincoln, Nebraska in 1983 by President Bill Watson. Coming from a home with a father and grandfather who worked in the financial industry; Bill also worked in the financial industry for 15 years before founding CTI. Bill had an original vision of providing lenders with the ability to enter information one time and then transfer necessary information onto laser printed documents; eliminating the redundant work of numerous hand-written paper documents. Creative Thinking was the first to introduce laser printing to the market. 

Creative Thinking has been a leader in helping create loan and deposit products since computers were first introduced. Today Creative Thinking employs the latest in web service and xml data sharing technology in the industry. Our focus has always been on the borrower and depositor and helping our customers in the financial community deliver the highest quality product for the least cost. Creative Thinking continues to grow and evolve to best help our customer’s meet today’s needs; providing an excellent front-end enterprise solution for the financial industry.

The Creative Thinking team is made up of long standing employees with the longest employment of 26 years and shortest employment at 10 years. (197 yr. total experience) The combined efforts of the Customer Service Team alone consist of 76 years of experience working at CTI and 48 years of previous experience in the banking and mortgage loan industry. Not to mention our network of customers also provide insight, presenting us with the unique opportunity to consume and organize the feedback across multiple states.

Today Creative Thinking offers three different integrated CreativeVisions software products which can be incorporated together to meet the diverse needs of our customers.

FocusAgent;  Allows you to deliver a variety of loan or deposit products customized to your company.  All while assisting in compliance, handling Risk Based Pricing, Credit Decision, RESPA and MDIA.

CV RSVP; Allows you to originate, process and close all types of loans and deposit accounts. Generate year end reporting solutions, and share data with other software applications. CTI has continuously been reducing the technology burden of our customers while allowing our customers to stay at the leading edge of technology in the highly competitive financial services industry.

CV WebBankBox; Is a two part service that acts as a supplement to the use of Agent and RSVP. WebBankBox provides the ability to deliver an online application via your website and also provides the ability to deliver electronic documents securely to your borrowers, title companies, and others involved in the loan process.